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Ouido Software

Rebranding and Web Design

2020

"We Do Software"

At its conception, Ouido Software and The Ouido Virtual Assistant were created to be a tool for organization and a game-changing new way for real estate agents to stay in control of their deal closing process.

 

The company aims to present itself as Authentic and Innovative while maintaining its Reliability, Top Quality, and Family First focus.

The new Ouido Brand has been developed to bring the founders intentions and attitudes about their company to the forefront of their visual identity.

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The Mark

The Ouido logo is made up of the circular egg badge and the typographic “Ouido Software” wordmark. These elements work harmoniously to create a strong, highly recognizable mark that demonstrates the reliability and professionalism of the Ouido Brand.

The badge is made by the combination of 3 dynamic swooping arms that represent the 3 founders of the company. The arms of the logo demonstrate the efficiency that is central to our core attributes, the circular nature and connectedness of real estate deal management, and the fast moving pace of closing real estate deals. The egg shape formed in the negative space of the symbol demonstrates the fragility of a real estate deal and the importance of handling it with care. 

The paired type visually matches the style of the mark and adds an element of technological proficiency that ties the entire logo to its core as the mark of a software company.

Colors

The Ouido Brand is represented through two main colors. Our Bold Red is an eye catching, standout color meant to represent the drive and determination required for success among real estat agents. The Purple represents the control, calm, power required to keep all the steps of a Real estate deal in order.

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Type

Both fonts available for free through Google Fonts. These fonts match the look and feel of our logo typefaces. Comfortaa is more decorative and will be used for headers. Montserrat will be used for all body type, headers, and titles when a more formal or higher readability is required.


Both fonts available for free through Google Fonts. These fonts match the look and feel of our logo typefaces. Comfortaa is more decorative and will be used for headers. Montserrat will be used for all body type, headers, and titles when a more formal or higher readability is required.


Marketing Site

As the primary touchpoint for new potential clients, the Ouido Marketing site must be professional, easy to navigate, and brand focused. These pages were built as templates for the entire site with type and image treatment guidelines, button and navigation specs, and a framework that could be applied to multiple pages throughout the site.

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 Design and Copywritng by Philip G Adams

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